What Do You Do? April 19, 2006
Posted by Tim Raines in: business, marketing , trackbackJohn Jantsch had a great post the other day and it cuts to the very bone of marketing: What do you do for a living? Most people answer with their job title–doctor, lawyer, candlestick maker. The candlestick maker’s answer, for example, should be something like:
I provide light in the darkness so that people are able to do things like see their loved ones in the dark, find their way home at night, and read in windowless rooms.
As John puts it, “If you really want to get your marketing message to a place that will get your prospect’s attention you must be able to answer that question - what do you do for a living - with a valuable benefit.”
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