Marketing and Management Update

Moms For Sale? May 25, 2006

Posted by Tim Raines in: business, marketing , trackback

Marketing and Management Update Well that’s not quite right. But what do you call the latest idea from Proctor & Gamble? The company has figured out a way to get over 600,000 moms to recommend and promote its products and services through the Holy Grail of advertising: Word of Mouth.

According to this article,

By crafting product messages mothers will want to share, along with giving them samples, coupons, and a chance to share their own opinions with P&G, the Cincinnati consumer-product giant is using personal endorsements to cut through advertising clutter. “We know that the most powerful form of marketing is an advocacy message from a trusted friend,” says Steve Knox, Vocalpoint’s [A website created by P&G] CEO.

Immoral ploy or marketing genius? I’m going with genius.