Marketing and Management Update

What’s in a name? August 4, 2006

Posted by Tim Raines in: business, marketing , trackback

Marketing and Management Update A fantastic post on trademarks was written by Stephen Nipper. It’s written from a software / web application mindset, but I think it makes understanding what is and is NOT protectable by trademarks much easier whether you’re in a software maker, a butcher or a coal miner. From the article:

Choosing a good name for your web app is one of the most important things to get right. But without an understanding of the way that trademark regulations work, you could fall at the first hurdle.

Further:

Determining what final name to use is a delicate balance of marketing (including domain name availability) and trademark rights. Just because a name would be a strong trademark doesn’t mean it is appealing from a marketing perspective, and vice versa.