Marketing and Management Update

And a Child Shall Lead Them… October 3, 2006

Posted by Tim Raines in: business, management , trackback

Marketing and Management Update What can the children around you teach you about business, marketing and life? Steve Olson thought about it and came up with 10 things he learned from his 4-year-old. Among them:

A new synonym for persistence
Santa Claus brought my son a white board and a set of dry erase makers for Christmas (can you tell I’m in IT). My son learned to write very early. He spent months obsessed with writing letters on the white board. One day I looked at the board while he was writing and I saw this combination of capital letters - SHHANDSHOWBO. He also knows how to sound out words, so I asked him what it was. He said, “It’s a word I made up - Sha-hand-show-bo.” I asked, “What does it mean?” He said, “To keep trying even when it’s hard.” Now when I get frustrated I think - Sha-hand-show-bo.

To accept mistakes
Watching my son grow and learn, it became clear that all learning is based on trying something new, making a mistake, adjusting your actions, trying again, repeating until you get the results you desire. That is how he learned to walk, speak, read, write, build lego walls, set up train tracks, jump, run, and pedal. I can’t think of one thing he did right the first time. It is a good thing he has an abundance of sha-hand-show-bo.

To pay attention to little details
When my son was 2, he was pointing in a box and saying, “ate, ate, ate, ate.” I said no you don’t want to eat the box. He said, “no, ate, ate, ate.” I looked in the box and it was empty. I looked at him puzzled. He stuck his face in the box and said, “ate, ate.” I looked again closely. On the bottom of the box, in the corner, printed in a small font was the number 8. He sees things I don’t see, because he pays attention to little things everywhere, like the tiny red dot on the white sheetrock wall he called an “owie.”

As a relatively new father (my son is now 13 months old), I can attest to the sheer joy of watching my son and seeing the world anew through his eyes. But actually learning from him and applying those lessons was something I hadn’t considered until now.