Keep in Touch November 7, 2006
Posted by Tim Raines in: business, marketing , trackbackA colleage is fond of telling anyone who’ll listen, “You haven’t started selling until you hear the word ‘No’.” Let’s face it: anyone can take an order. A customer calling for a repeat order doesn’t require a lot of skill. But once the prospect declines your offer, the real selling begins.
Many marketers, however, give up after a few tries. After all the money and work that goes into generating a bona fide prospect, why toss the lead into the garbage?
If you’re not adding these people to some sort of database, you’re missing a lot of opportunities. These prospects should receive a note, promo, postcard, phone call or some form of communication on a regular basis. Afterall, this is the most targeted list you’ll ever get your hands on. Use it wisely—keep in touch.
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