Marketing and Management Update

Wal-Mart Troubles with Nazi T-Shirts November 13, 2006

Posted by Tim Raines in: business, retail, marketing , trackback

Marketing and Management Update Wal-Mart has been caught selling t-shirts that carry a Nazi SS logo, apparently inadvertently.

I stopped in at Wal-Mart today after I got off work. I had to pick up a few things. As I was walking past the men’s clothing area, something caught my eye. I noticed something weird over at a wall of t-shirts. One of the t-shirts had a design on it that looked remarkably like something related to Nazis. Specifically, the Totenkopf or “Death’s Head”.

I took a picture of it with my camera phone.

The Death’s Head symbol was worn by the members of the German Nazi SS. The Totenkopf on the Wal-Mart t-shirt looks very similar to the divisional insignia of the 3rd SS Division Totenkopf. As you can see, It’s almost an exact copy.

Neo-Nazi’s sometimes use the Totenkopf image because it is not as easily identifiable as other Nazi symbols such as the swastika. You might see one of these tattooed on someone’s arm while standing in line at Burger King and think it’s just an poorly done pirate skull. It’s not.

Is Wal-Mart purposely trying to sell clothing with Nazi symbols on it? I doubt it. They wont even sell CD’s with bad words on them. I doubt someone at Wal-Mart corporate headquarters in Bentonville, Arkansas decided to sell clothing with Nazi symbols on it.

Whoever designed this shirt had to know where the skull image came from. I have no idea what the date 1978 refers to.

Walmart has acknowledged their mistake with this reply (via The Allen Almanac):

We were not aware of the origins of the image until this morning when we learned about it through the blog Bent Corner.

We are deeply sorry that this happened, and we are in the process of pulling all of these t-shirts from our stores.

Respect for the individual is a core value of our company and we would never have placed this t-shirt on our shelves had we known the origin and significance of this emblem.

We are reviewing our product review process in an effort to ensure this never happens again.

Obviously, this was not done by Wal-Mart on purpose, but this is the kind of mistake that can sink a company—especially a small one.