What’s Your Story? November 27, 2006
Posted by Tim Raines in: business, marketing, management , trackbackAs Seth Godin points out, “Every organization tells a story, want to or not.” And every member of every organization contributes to that story, want to or not.
The best advertising in the world will not be able to overcome members of your team who aren’t on the same page or are working against the message. For example, the bureaucrats at the TSA:
“No Cake!” the screener yells. “No pie either!” and they make the person traveling to her family throw out her home-baked cake.
We got up to the line. I had an ounce of gel left in a five ounce
bottle. They made me throw it out because the label said 5 ounces
(though it was clearly more than half empty).The story?
- We don’t care. We don’t have to.
- We don’t make judgment calls. We’re not allowed to and we don’t care that management treats us this way.
- Don’t you dare say anything.
- Be afraid.
- Bothering everyone is smarter than hiring talented people to find the .0001% of the population that’s harmful.
No Cake!
What story are your people telling?
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